Who should you reach out to? TODD knows.

Reaching out to the right people at the right time is tricky. You've got a long list of contacts, leads from different places, and a bunch of people who seemed interested at one point but have since gone quiet. The question is: who do you focus on?

You open your inbox — 42 unread emails, 16 people who said “circle back,” and another five who ghosted after a promising start. You’re not short on data; you’re drowning in it. That’s the real challenge in 2025 — the information overload that hides opportunity.

If you spend all your time guessing, you'll end up wasting time and missing out on real opportunities. You could go through your entire contact list, one by one, or you could let TODD do the hard work for you.

TODD knows who you should reach out to, and it doesn't need you to spend hours digging through your emails or spreadsheets to figure it out. While you're busy with everything else, TODD is constantly analyzing your contacts, sorting out who's worth your time and attention, and giving you a clear picture of where to focus next.

Outreach Has Changed Since 2020

Five years ago, outreach meant blasting emails and logging notes in a CRM. In 2025, timing and intent signals decide who wins. The buyers you want already leave digital fingerprints — email opens, site visits, document views — but most teams don’t connect those dots fast enough. TODD does.

TODD stands for Tactical Outreach and Data Development — a phrase that captures what outreach really is: a science. Tactical outreach isn’t about sending more messages; it’s about sequencing, timing, and precision. Every interaction creates data, and every piece of data reveals intent. TODD reads those signals and turns them into action, helping you master the science of reaching out at the right moment with the right message. TODD is part of our Business Momentum System (BMS) approach, where insight connects directly to action.

Why Tactical Outreach Matters

Every contact sits somewhere on a readiness scale — cold, warming, or ready. The problem is that humans treat all three the same, following up on whoever they remember. TODD flips that. It watches for momentum — subtle signs like repeat engagement or long dwell time — and shows you when interest spikes.

It's not about more contacts—it's about the right ones

Having a big list of contacts might seem like a good thing, but in reality, more isn't always better. What matters is how you manage those contacts and how you decide who to focus on.

Let's say you've got 500 contacts. Some of them haven't responded in months, some are current clients, and some are new leads who've shown mild interest. Instead of treating them all the same, TODD ranks them based on how engaged they are with you.

This way, you don't waste time on people who aren't interested. TODD brings the most engaged contacts to the top of the list, so you can focus your efforts where they'll make the biggest impact. It's not about working harder—it's about working smarter.

How TODD Powers Tactical Outreach

It's pretty simple. TODD looks at patterns. It watches for behaviors that indicate interest, like email opens, link clicks, and responses to previous outreach. TODD also tracks how often and how recently you've been in contact with someone.

Under the hood, TODD’s logic is simple but powerful. It blends engagement recency (who interacted most recently), frequency (how often), and intensity (how deeply). That trio — we call it the Momentum Index — helps you see where to invest attention. It’s not magic; it’s mathematics applied to relationships.

And it doesn't stop there. TODD also tracks your interactions with each contact over time. If a lead has been warming up, TODD knows. If a deal has gone cold, TODD will alert you so you can decide whether to give it another push or move on.

Making your outreach more effective

Knowing who to reach out to is only part of the equation. Knowing what to say and when to say it is just as important. TODD helps with that too.

There are three moments to reach out:

• Micro-confirmation — when someone reopens a past email.
• Silent signal — when someone clicks but doesn’t respond.
• Decay alert — when engagement drops off for two weeks.

TODD catches all three. But even if you’re managing contacts manually, watching for these patterns can change your close rate overnight.

Based on what it sees in your data, TODD can suggest when it's the right time to follow up and how to approach the conversation. For example, if a lead has been slow to respond but recently opened one of your emails, TODD might suggest a light check-in to see if they're still interested. If a contact has shown consistent engagement, it might be time to make a more direct ask.

TODD doesn't just tell you to follow up—it gives you context. You'll know why a lead is worth reaching out to, what their recent activity has been, and what kind of approach might work best. It's about making your outreach more effective, so you don't just get through your list—you get results.

No more guesswork

The biggest benefit of TODD is that it takes the guesswork out of managing your contacts. Instead of trying to keep track of everything yourself, TODD does it for you.

In 2025, guessing isn’t just inefficient — it’s expensive. Most outreach teams now use AI to sort data, but few connect insight with action. TODD bridges that gap, automatically turning engagement data into next steps. That’s the real leap — not just automation, but intelligent prioritization.

It's like having a personal assistant who knows your contact list inside and out, always ready to point you in the right direction. TODD makes sure you never miss a beat.

The bottom line

Knowing who to reach out to is one of the hardest parts of managing your business. There are so many factors to consider, and it's easy to get overwhelmed. That's why TODD is such a valuable tool. It knows who's ready for the next conversation, who's fallen off the radar, and who's still worth pursuing.

The takeaway? Outreach isn’t about more activity. It’s about aligned activity — effort that matches readiness. Whether you use TODD or not, the businesses that thrive in 2025 are the ones who read the signals faster than their competitors.

TODD does more than just store your contacts. It helps you manage them in a way that's effective and efficient. No more guessing. No more wasted time. Just smart, focused outreach that keeps your business moving forward.

So, the next time you're wondering who to reach out to, just remember—TODD already knows.