Co-Founder Taliferro
TL;DR
Manual follow-ups cost hours and deals. BMS automates timing, drafts, and nudges. Use TODD to raise reply rates, shorten cycles, and stop leaks—see why BMS beats CRM and follow-up that gets replies.
Why manual outreach kills momentum
Manual tracking forces context switching and guesswork. Tasks pile up. Replies get missed. Deals stall. Momentum fades and revenue slips.
- Time loss: 5–8 hours/week reconciling inboxes, sheets, and tasks.
- Leaky pipeline: no systematic timing → cold leads.
- Inconsistent tone: duplicate sends and off-brand replies.
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CRM vs BMS: real differences
| Capability | Typical CRM | BMS (TODD) |
|---|---|---|
| Follow-up timing | Manual tasks, snoozes | Automated sequences + reply detection |
| Next-best action | Often missing | Daily nudge queues |
| Data quality | Duplicates, stale fields | Standardized fields, dedupe, history |
Cost calculator
Estimate the monthly cost of manual follow-ups for one rep.
| Input | Value |
|---|---|
| Hours/week on manual follow-ups | 6 |
| Fully loaded hourly cost | $60 |
| Weeks per month | 4 |
| Monthly cost | $1,440 |
Reclaim half that time and convert one more deal per quarter—BMS often pays for itself. Need guidance? Talk with us.
What good looks like
- Reply rate uplift: +20–40% after consistent sequencing and timing.
- Cycle time: 10–25% shorter with daily nudges.
- Coverage: No leads idle beyond 5 business days.
Implementation checklist
- Define reply-worthy segments and messages.
- Map a 3–5 step sequence with branch on reply.
- Connect email + contact sources to TODD.
- Turn on reply detection; pause on human response.
- Review nudge queue daily; send or edit drafts.
- Measure reply rate and time-to-first-reply weekly.
Common objections (and answers)
“We already use a CRM.” Keep it. Add BMS to move work, not just store notes.
“Our deals are bespoke.” BMS drafts; your team edits. You keep nuance and speed.
“We’re worried about tone.” Use approved templates and guardrails. Review before send.
Manual Outreach Is Quietly Expensive
Manually tracking follow-ups looks harmless—until you add it up. Missed nudges, duplicate emails, stale leads, and context-switching can burn entire days each month. The cost shows up as fewer replies, longer sales cycles, and deals that drift away.
- Time loss: 5–8 hours/week per rep reconciling tasks, inboxes, and spreadsheets.
- Lost pipeline: leads go cold when there’s no systematic follow-up.
- Mistakes: duplicate sends and inconsistent messaging damage trust.
CRM ≠ Outreach
CRMs are built to store data, not drive timely action. Tasks pile up. Reminders get snoozed. The next step is always “later.” Meanwhile, your prospect has already moved on. That’s why teams are adopting Business Momentum System (BMS)—software designed to advance conversations, not just archive them. For a deeper dive, read Why a BMS Beats a CRM.
How TODD Eliminates Manual Follow-Ups
- Automated sequencing: schedule multi-step outreach across email and channels in minutes.
- Reply detection: when a lead responds, TODD automatically pauses the sequence and surfaces the next best action.
- Smart “nudge me” queues: daily lists of people who need a follow-up—no guessing.
- Clean data, better context: TODD standardizes fields, prevents duplicates, and keeps history tight.
Outcome: teams using TODD report significantly higher reply rates and fewer deals slipping through the cracks.
Will It Pay for Itself?
Say your rep spends 6 hours/week on manual follow-ups. At $60/hour fully loaded, that’s $360/week or $1,440/month. Reclaim even half of that time and convert one extra deal per quarter—TODD has paid for itself several times over.
Next Steps
If your pipeline depends on manual nudges, you’re paying a tax in time and missed revenue. Switch to TODD and let BMS keep every conversation moving.
Try TODD Free
Watch: The Cost of Manual Outreach
FAQ
- What is Business Momentum System (BMS)?
- Software that advances conversations with automated follow-ups, reply detection, and next-best-action prompts. It fills the gap CRMs leave.
- How fast can we see ROI?
- Teams usually reclaim hours in week one and see meaningful lift inside a quarter, depending on ACV and cycle length.
- Do we need to rip out our CRM?
- No. Many run TODD alongside a CRM. TODD handles timing and nudges; your CRM stays the record.