1 Aug 2025
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Stop Missing Follow-Ups: Why Outreach Relationship Management Beats CRM | TODD

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By Tyrone Showers
Co-Founder Taliferro
Automated follow-up reminders dashboard in TODD Outreach Relationship Management platform
Never miss another follow-up with Outreach Relationship Management by TODD.

Why Traditional CRMs Fail at Follow-Ups

Sales teams and founders know the pain: you log every interaction in your CRM, but prospects slip through the cracks. Why? Because CRMs are built for data storage, not for actionable outreach. Manual reminders get lost, and before you know it, that hot lead has gone cold.

  • CRMs store data, but rarely drive next steps
  • Follow-up tasks require manual tracking
  • Reply rates stagnate as opportunities are missed

What is Outreach Relationship Management?

Outreach Relationship Management (ORM) is a new category, pioneered by TODD, designed to automate follow-ups and maximize replies. Instead of just storing contacts, ORM platforms ensure every conversation is nudged forward—automatically.

TODD tracks sent messages, detects replies, and schedules the next outreach step—so you never miss a beat.

How TODD Automates Follow-Ups (and Gets Results)

With TODD, you get:

  1. Automated follow-up scheduling: No more sticky notes or calendar reminders.
  2. Reply detection: TODD knows when a lead responds and updates your workflow instantly.
  3. One-click outreach sequences: Build and launch multi-step campaigns in minutes.
  4. Actionable dashboards: See who needs a nudge, and when.
Result: Our users report up to 40% more replies compared to teams using traditional CRMs.

Ready to Stop Missing Follow-Ups?

If you want to boost reply rates and never lose track of a lead again, it's time to try Outreach Relationship Management.

See how TODD can automate your outreach:
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Tyrone Showers