Co-Founder Taliferro
TL;DR
CRMs store data; they don’t move work. BMS automates timing, drafts, and nudges so you stop missing replies and shorten cycles. See how follow‑ups drive business growth in practice.
Why CRMs miss follow-ups
- Tasks get snoozed; priorities shift; no daily nudge queue.
- Context lives in inboxes and spreadsheets, not next steps.
- Inconsistent tone and duplicate emails hurt trust.
How BMS keeps momentum
- Automated sequences with reply detection.
- Daily nudge queue with next-best actions.
- Clean, deduped contact data linked to messages.
Need help architecting this flow? See API Consulting and Cloud Architecture.
CRM vs BMS
| Capability | CRM | BMS (TODD) |
|---|---|---|
| Follow-up timing | Manual reminders | Automated sequences + pause on reply |
| Next-best action | Often missing | Daily nudge queue |
| Data quality | Duplicates; stale fields | Standardized fields; dedupe; history |
Related Reading
- Business Growth Through the Power of the Follow-Up (pillar)
- The Real Cost of Manual Outreach
- Consistent Output Protocol (COP)
- Machine Learning for Business Growth
Rollout checklist
- Define segments and messages.
- Build a 3–5 step sequence with timings.
- Connect email and contacts to TODD.
- Turn on reply detection; review the daily nudge queue.
- Measure reply rate + time-to-first-reply weekly.
FAQ
- Does BMS replace our CRM?
- No. Keep the CRM as the record. Use BMS to move work.
- How fast do teams see results?
- Often within weeks once sequences and nudges are active.
Why Traditional CRMs Fail at Follow-Ups
Sales teams and founders know the pain: you log every interaction in your CRM, but prospects slip through the cracks. Why? Because CRMs are built for data storage, not for actionable outreach. Manual reminders get lost, and before you know it, that hot lead has gone cold.
- CRMs store data, but rarely drive next steps
- Follow-up tasks require manual tracking
- Reply rates stagnate as opportunities are missed
What is a Business Momentum System?
Business Momentum System (BMS) is a category, pioneered by TODD, designed to automate follow-ups and maximize replies. Instead of just storing contacts, BMS platforms ensure every conversation is nudged forward—automatically.
TODD tracks sent messages, detects replies, and schedules the next outreach step—so you never miss a beat.
How TODD Automates Follow-Ups (and Gets Results)
With TODD, you get:
- Automated follow-up scheduling: No more sticky notes or calendar reminders.
- Reply detection: TODD knows when a lead responds and updates your workflow instantly.
- One-click outreach sequences: Build and launch multi-step campaigns in minutes.
- Actionable dashboards: See who needs a nudge, and when.
Result: Our users report up to 40% more replies compared to teams using traditional CRMs.
Ready to Stop Missing Follow-Ups?
If you want to boost reply rates and never lose track of a lead again, it's time to try Outreach Relationship Management.
Try TODD Free