Co-Founder Taliferro
Your CRM is not the problem. It's what your CRM doesn't do.
It stores names. It logs activities. It gives you a dashboard. But it doesn't take action.
If you're the one chasing every lead, writing every email, checking data, and moving deals forward—you don't have a growth tool. You have a spreadsheet with lipstick.
Passive tools kill momentum
Most CRMs are just filing cabinets. They don't do the work. They track the work. And the worst part is, they make you feel like you're organized while you're drowning.
You log in, click through some charts, see a contact record… and then what? You're still the one writing the follow-up. Still the one fixing the data. Still the one moving things along.
CRMs give you alerts. TODD gives you action.
The tipping point
I had one week where I was juggling 30+ contacts across three different pipelines. My CRM showed me all the right people. But none of it moved. It was like looking at a frozen map of traffic. I needed GPS. I needed movement.
That's when I built TODD.
Not another dashboard. Not another checklist. A system that actually gets things done.
What makes TODD different
Here's how it changed everything for me:
- It drafts emails based on past conversations and current tone
- It recommends follow-ups before people go cold
- It fixes bad data and enriches contacts without me asking
- It doesn't just show me who needs attention—it does something about it
Now I'm not babysitting my system. I'm partnering with it. That's a big difference.
The illusion of organization
CRMs make you feel in control because you see a list of names and dates. But here's the truth:
- Reminders don't create results
- Checklists don't close deals
- Dashboards don't save time
If your tool can't move the ball forward for you, it's not a growth tool. It's a record-keeping system. And that's not enough anymore.
Do you need a CRM—or something more?
Ask yourself:
- Are you still writing every follow-up email yourself?
- Are you chasing down info your CRM should already have?
- Are you spending more time in the tool than talking to people?
If yes, your CRM is costing you more than it's giving you.
Final word
The tools that got you started aren't the tools that will help you grow.
CRMs were built to manage information. TODD was built to manage movement. That's the shift. That's why I stopped managing and started scaling.