Co-Founder Taliferro
Most people think they have a sales problem. They don't. They have a follow-up problem.
It doesn't matter how good your pitch is if you never send the second email. Or if you lose track of who to call next. Or if you forget that someone showed interest but needed “a couple weeks.”
73% of sales are lost due to lack of follow-up. That's not a typo. That's your pipeline leaking revenue.
But this isn't just about sales.
37% of project failures are caused by poor follow-up. Tasks get missed. Clients stop responding. Internal handoffs slip through the cracks. And now the whole project is delayed—or worse, dead.
Most tools don't fix this
The average CRM gives you a place to log the problem. That's it.
Maybe it lets you set reminders. Maybe it has a dashboard. But you still have to write the email, check the contact info, figure out what happened last time, and click send.
By then? You're either behind… or too busy.
I needed a system that does the follow-up for me
That's why I built TODD. It's not a CRM. It's not just automation. It's a system that actually does the work:
- Drafts the follow-up email based on the contact, tone, and last conversation
- Prioritizes who to follow up with and why
- Fixes bad contact data before you embarrass yourself
- Tracks what's been done and what needs to happen next
You don't need a pipeline manager. You need a finisher.
Follow-up is where the money is
Everyone gets the same leads. Same emails. Same tools.
The people who win are the ones who don't drop the ball.
You can build a 6-figure business just by following up better than everyone else.
So here's the question:
Is your system following up… or just storing names?
Why Your CRM Isn't Helping You Grow
Your CRM is not the problem. It's what your CRM doesn't do.
It stores names. It logs activities. It gives you a dashboard. But it doesn't take action.
If you're the one chasing every lead, writing every email, checking data, and moving deals forward—you don't have a growth tool. You have a spreadsheet with lipstick.
Passive tools kill momentum
Most CRMs are just filing cabinets. The work still lands on your plate.
They say, “You haven't emailed Alex in 2 weeks.”
Great. Now I have to remember what we talked about, draft a message, make sure the email address is still valid, and send it.
Multiply that by 50 or 500 contacts? You're backlogged. Again.
I needed action, not alerts
That's why I stopped relying on CRMs and built TODD instead. It doesn't remind me to follow up—it writes the follow-up.
- Scans past notes, emails, and tasks
- Drafts a message that makes sense for where we left off
- Prioritizes who matters this week, not just who's overdue
- Fixes and enriches contact records automatically
I don't want a tool that tells me what to do. I want a tool that does it.
Want to grow? Stop managing. Start moving.
CRMs aren't built to move fast. TODD is.
If your CRM still needs you to babysit it, it's not helping you grow. It's just keeping you busy.
What I Wish I Knew Before Sending My First Email Campaign
I thought sending an email campaign was easy. Write a message. Click send. Watch results.
Wrong.
The first time I did it, I forgot half my audience. Misspelled names. Sent follow-ups to the wrong people. Wrote copy that didn't connect. Then I had no idea who to follow up with or when.
Email campaigns aren't hard because of the writing. They're hard because of the *work.*
Lessons I learned the hard way
- Timing matters more than tone
- Good contact data is everything
- Tracking replies is only half the battle
- You need to know who to follow up with—and how
TODD fixed every one of those problems
Now when I run a campaign:
- TODD drafts every email based on tone and context
- Validates the contact info before sending
- Tracks opens, replies, and timing
- Recommends next steps—automatically
I don't run email campaigns anymore. TODD does.
Is Your Data Helping You, or Just Sitting There?
Having a lot of contact data doesn't mean you're ready to act. Most of the time, that data is outdated, incomplete, or flat-out wrong.
If you've ever emailed someone and had it bounce—or worse, got their name or company wrong—you know the pain.
Bad data = bad business
Every inaccurate contact creates friction. Every missing field is a missed opportunity. Every duplicate clutters your system.
And most tools? They just let the mess grow.
TODD keeps your data clean—and useful
- Finds and fixes incorrect field values
- Enriches data by researching missing info
- Validates email addresses before you send
- Reconfigures data into the right format
That means cleaner contact lists. Better campaigns. Fewer mistakes.
If your data isn't working for you, it's just noise. TODD turns it into action.
How I Got Back 10 Hours a Week Without Hiring Anyone
I used to stay up late finishing proposals, sending follow-ups, fixing contact lists. Then I realized I wasn't doing $100-an-hour work. I was doing $10-an-hour chores.
I didn't need more hustle. I needed help.
But I couldn't afford to hire. So I built TODD.
TODD handles the chores
- Writes emails based on past messages and tone
- Tracks follow-up and outreach without me asking
- Fixes contact data before it causes issues
- Turns RFPs into draft proposals automatically
It's like having a reliable assistant who knows what I need before I ask.
Time is more valuable than money
If you're running a business or a department, the goal isn't to be busy. It's to make smart decisions and move fast.
TODD gave me that time back.
Stop Writing Proposals from Scratch
If you're opening a blank doc every time you get an RFP, you're already behind.
Most proposals reuse 80% of the same content. But people still waste hours copying, pasting, and reformatting.
That's not work. That's rinse and repeat.
TODD turns RFPs into proposals—automatically
- Reads the RFP and identifies what matters
- Finds similar past proposals and pulls in the relevant sections
- Drafts a clean, structured response
- Flags missing info or inconsistencies
You review. You approve. You send. That's it.
Focus on the value, not the formatting
The reason most proposals are late—or weak—is because too much time goes into building them, not thinking about them.
TODD flips that. Less effort. More clarity. Faster wins.